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ROAS Calculator

Product & Margins
Selling Price (AOV) ?
$
COGS per Order ?
$
Shipping Cost ?
$
Transaction Fees ?
%
VAT / Sales Tax ?
%
Refund / Return Rate ?
%
Other Variable Costs ?
$
Monthly Fixed Costs ?
$
Marketing & Ad Spend
Monthly Ad Spend ?
$
CPM ?
$
CTR ?
%
CPA Override ?
$
Agency Retainer ?
$
% of Ad Spend Fee ?
%
Store & Conversion — 6-Month Window
Store CVR ?
%
Monthly Visitors ?
Return Rate (6 mo) ?
%
Orders per Returner (6 mo) ?
Retention Revenue / mo ?
$
Support Cost / mo ?
$
Results
Gross Margin / Order
$48.28
60.4% margin
Breakeven ROAS
1.66×
min to cover ad costs
Max CPA
$48.28
breakeven threshold
Monthly Net Profit
$-1,689.20
-19.2% net margin
Metric Value Status
Gross margin per order$48.28 (60.4%)Strong
Cost per click (CPC)$0.80Low
Effective CPA$36.36At limit
Max breakeven CPA$48.28Threshold
Actual ROAS2.20×Above BE
Breakeven ROAS1.66×Threshold
Total marketing cost$5,300.00 (60.2%)High
LTV : CAC ratio2.00×Marginal
Fixed cost breakeven orders31.1 ordersMonthly
Monthly net profit$-1,689.20 (-19.2%)Loss

Customer LTV: 6-Month Projection

First order revenue$80.00
Repeat revenue (6 mo)$40.32
Total LTV revenue (6 mo)$120.32
Total COGS over 6 mo$40.61
LTV profit (6 mo)$72.61

Monthly Store Performance

Paid traffic visitors3,750
Orders from paid ads82.5
Total monthly revenue$8,800.00
Total marketing cost$5,300.00
ROAS (paid ads)2.20×
MER (blended)1.66×
Want our take on these numbers?
Share your report and one of our specialists will contact you to review your margins, ROAS, and ad structure, and give you an honest assessment of where you stand and what to fix.
Below breakeven: losing money on ads
Estimated monthly loss: $1,689.20. ROAS of 2.20× is below the 1.66× threshold. Gross margin of 60.4% is adequate, the issue is in acquisition costs or conversion rate.
Analysis
$48.28 / 60.4%
Gross Margin
Strong margin. You have room to absorb ad costs and still profit. Every $1 of revenue keeps $0.60 after variable costs.
2.20×
ROAS vs Breakeven
Your ROAS of 2.20× is 0.54× above the 1.66× breakeven. Ad spend is generating a return. Keep optimising creatives to push it higher.
$36.36
CPA Efficiency
Your CPA of $36.36 is close to the $48.28 limit. You are near the edge of profitable acquisition. Work on CVR or creative to bring it down.
$72.61
LTV vs CAC (6 mo)
LTV:CAC of 2.00× is marginal. You recover your acquisition cost but the cushion is thin. Improving retention or repeat order rate will strengthen this.
60.2%
Marketing Spend Ratio
60.2% of revenue goes to marketing. This is too high to sustain profitability. Total marketing cost of $5,300.00 is consuming most of your revenue.
$-1,689.20
Net Profitability
Monthly loss of $1,689.20. This is driven by high acquisition costs relative to your revenue. Prioritise margin improvement before increasing spend.
82.5 orders
CVR Impact
Your 2.2% CVR turns 3,750 paid visitors into 82.5 orders per month. A 0.5% CVR increase would add ~18.8 more orders at the same spend.
31.1 orders
Fixed Cost Coverage
You need 31.1 orders/mo to cover fixed costs of $1,500.00. Your store generates 110.0 orders — overhead is covered.
Analysis
$48.28 / 60.4%
Gross Margin
Strong margin. You have room to absorb ad costs and still profit. Every $1 of revenue keeps $0.60 after variable costs.
2.20×
ROAS vs Breakeven
Your ROAS of 2.20× is 0.54× above the 1.66× breakeven. Ad spend is generating a return. Keep optimising creatives to push it higher.
$36.36
CPA Efficiency
Your CPA of $36.36 is close to the $48.28 limit. You are near the edge of profitable acquisition. Work on CVR or creative to bring it down.
$72.61
LTV vs CAC (6 mo)
LTV:CAC of 2.00× is marginal. You recover your acquisition cost but the cushion is thin. Improving retention or repeat order rate will strengthen this.
60.2%
Marketing Spend Ratio
60.2% of revenue goes to marketing. This is too high to sustain profitability. Total marketing cost of $5,300.00 is consuming most of your revenue.
$-1,689.20
Net Profitability
Monthly loss of $1,689.20. This is driven by high acquisition costs relative to your revenue. Prioritise margin improvement before increasing spend.
82.5 orders
CVR Impact
Your 2.2% CVR turns 3,750 paid visitors into 82.5 orders per month. A 0.5% CVR increase would add ~18.8 more orders at the same spend.
31.1 orders
Fixed Cost Coverage
You need 31.1 orders/mo to cover fixed costs of $1,500.00. Your store generates 110.0 orders — overhead is covered.

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