Local service business
From expensive leads to profitable booked calls.
Problem: A high-ticket local business was generating leads on Meta but had no system to manage them. No CRM, no data feedback, no speed-to-lead. Cost per booked appointment exceeded $100.
Fix: We implemented a CRM, automated follow-up within minutes of every enquiry, and fed funnel conversion data back into Meta. The algorithm sharpened. Cost per booked appointment averaged $45.
−55%Cost per appointment
$1.8MPipeline / 30 days