Q1: What is paid search advertising?
Paid search advertising involves placing ads on search engines like Google to reach potential customers precisely when they are searching for relevant products or services.
Q2: What are the key steps in a paid search advertising strategy?
The key steps include strategy development, keyword research, ad creation, campaign management, and reporting.
Q3: How can businesses benefit from paid search advertising?
Businesses can drive immediate traffic, generate sales or valuable leads, and grow their business by targeting high-intent users.
Q4: What does campaign management involve?
Campaign management involves proactive optimization of ads by monitoring metrics, adjusting bids, tweaking targeting, and refining strategies.
